Primary Research
Deep insights through data, behavior, and perception
At KAS, we believe that the most powerful insights come directly from the source—your customers, stakeholders, employees, or decision-makers.
Our Core Primary Research services are built to capture first-hand data through carefully designed, ethically executed, and statistically validated studies across geographies and respondent types. Our key offerings are:
- Quantitative Research; Data-driven insights through structured surveys (CATI, CAPI, CAWI, hybrid) ensuring accuracy, diversity, and actionable results.
- Qualitative Research; In-depth understanding via FGDs, IDIs, and open-ended interviews to explore motivations and behavior behind the data.
Looking to unlock real, on-ground insights?
Whether it’s B2B or B2C, our Primary Research team helps you connect directly with your target audience.
Driving Success Across Sectors
Technology & Digital Services
Includes software, hardware, IT services, AI, robotics, and telecommunications.
Healthcare & Pharmaceuticals
Covers hospitals, biotech, medical devices, and drug development.
Banking & Financial Services
Involves banking, insurance, investment, and Financial Technology.
Energy (Oil, Gas & Renewables)
Includes traditional oil & gas as well as renewable energy sources.
Manufacturing & Industrial
Covers automotive, machinery, electronics, and heavy industries.
Let’s work together.
We have the experience, knowledge, and flexibility to help you with business transformation, hybrid workplace strategy, technology implementation and adoption, and more.
